A simple box is ready to transform the traditional bottled water packaging. The company’s strategy is simple, targeting customers that are tired of seeing the same things on the shelves and who are ready to be kinder to the environment. The product is packed in a paper box container instead of a plastic bottle which is something new and Eco-friendly. As stated in their web page “about 76% of the box is from a renewable resource, trees.” The design of the package is straightforward; it has a white background with black bold typography that reads “Boxed Water Is Better.” The bold and large typography makes it attractive and very visible from a distance caching the customers’ attention. Adding color to the design may increase the customers’ preference over other water brands. Offering a range of sizes can allure a wider variety of consumers. An 8 or 12 oz. Boxed Water container would be ideal for children; the product would be the perfect fit in a child’s hand.
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