Kleenex tissues have been around for
almost eighty years. Their packaging design has evolved many times since production. In
summer 2010, Kleenex launched a very unique creative packaging design that captured
many consumers attention. The tissue box is made out of cardboard box that
resembles a slices of fruit. It is offered in a variety of fruit designs like
watermelon, pineapple, kiwi, and orange. The colors are vivid and used in a
clever way to spark the audience curiosity from a distance. The amount of
detail on the design is incredible; it seems so realistic and mouthwatering.
Placed around other competing brands it automatically steals the show. It is a
great way to bring a bit of summer joy to the office. This product can be
improved by replacing the tissues with scented tissues that have a subtle scent
of the fruit depicted on the tissue box.
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