Frusion

Frusion is a package design concept container for individual fruits. This packaging design concept is intended for parents who would like their children to increase their daily fruit intake. This is a creative method to encourage children to eat fruits at a young age and develop long term healthy eating habits. The adorable fruit package container is simple but eye caching. The eyes located on the cap give the container an animated characteristic that is sure to attract young kids. The arrangement of the fruit in the container works well, especially the orange in the blue container. Together they create a high contrast that captures even more the attention of the target audience. This product would be great to sell at delis and neighborhood markets such as Fresh & Easy. If this product ever goes under production, my suggestion would be to offer the package containers with sliced fruit salad instead of individual fruits that already have a natural packaging. It would also be interesting to add a green Frusion container with veggies to the collection.